Kwanda

I served as a Product and Marketing Designer in a startup team, working shoulder-to-shoulder with the founder and an engineer to build and deliver a functioning digital platform supporting Kwanda’s charitable mission. I owned everything from early user research and rough UX flows to high-fidelity UI, landing pages, and launch assets. In a fast-moving, resource-constrained environment, I made pragmatic design decisions, shipped quickly, and adapted constantly—balancing usability, brand, and growth to support an evolving product and go-to-market strategy.

• Led the end-to-end product design process, from user research and journey mapping to wireframes, interactive prototypes, and high-fidelity UI designs for web platforms.
• Collaborated closely with the founder and engineering team to define product requirements, prioritize features, and deliver a functional digital platform in an agile startup environment.
• Designed responsive landing pages, marketing assets, and user interfaces that supported user acquisition, engagement, and Kwanda’s charitable mission.
• Conducted user research, competitor analysis, and usability testing to inform design decisions and continuously improve the user experience.
• Created and maintained a consistent design system, ensuring visual consistency, accessibility, and an intuitive user interface across the platform.
• Produced interactive prototypes and design specifications in Figma to communicate functionality and streamline developer handoff.
• Worked across product, branding, and marketing initiatives, balancing user needs, business objectives, and technical constraints to deliver impactful design solutions.
• Iterated rapidly on features based on stakeholder feedback, analytics, and evolving product priorities within a fast-paced startup environment.
• Contributed to product strategy by identifying opportunities to improve user engagement, onboarding, and conversion through user-centered design.
• Developed launch-ready visual assets, promotional materials, and digital content to support product releases and marketing campaigns.