MIYI Hair

Led the design and prototyping of new user interface concepts across the website, creating intuitive experiences that improved usability and engagement. Developed interactive prototypes to demonstrate new functionality, user flows, and interface behaviour before implementation.

• Designed wireframes, interactive prototypes, and high-fidelity UI designs for mobile and web platforms using Sketch and InVision.
• Created and refined the layouts for key website features, including the video and blog pages, which were successfully implemented by the development team.
• Designed interface interactions and micro-animations, including button states and user feedback, to improve usability and create a more engaging user experience.
• Presented design concepts, research findings, and visual inspiration to the Lead UI/UX Designer, contributing to product direction and feature development.
• Collaborated closely with developers to ensure designs were implemented accurately and maintained a consistent user experience.
• Proposed and validated UI improvements aimed at increasing website traffic, user engagement, and customer conversion.

Conducted ongoing user research and competitor analysis to ensure the platform remained aligned with evolving trends within the Afro-hair industry, identifying opportunities to improve the user experience and increase customer engagement.